Why Some People's
Ads Almost Always Make Money
Discover the Master Copywriter's
Little-Known Secret of Locking in Profits!
by Matt Gill and Kevin Wilke, Co-Founders, NitroMarketing.com
have a confession to make.
It's about the title of this article. I stole it.
Okay, I admit that the word "stole" is a bit of a stretch.
To put it more accurately,I modeled the title after a
highly successful ad headline. It's my way of illustrating
one of the most important
(and profitable) concepts in marketing -- one that could never
be emphasized enough, and that is...
"In a print
ad, 75% of the buying decisions are made at the
headline alone."
-- Direct quote from Tested Advertising Methods by
John Caples, the advertising industry's acknowledged forerunner of
rigorously tested, measured, and verified
advertising effectiveness
You've probably also heard
how important headlines are in marketing.
Since this is nothing new, I'm sure you must be asking yourself, "What's
exciting about that?"
Here it is: I'm going to show you how you can increase profits
that result from your advertising headlines by 500%,
1000% -- even as much as 1700% without writing a
single headline.
Does this sound like a fantasy? I'm sure it does, but I'll
prove to you that it's easier than you think.
"On the
average, 5 times as many people read the headlines
as read the body copy. It follows that, unless your headline
sells your product,
you have wasted 90% of your money."
-- David Ogilvy, world famous advertising executive, best-selling
author of the most influential books on advertising Confessions
of an Advertising Man, and Ogilvy on Advertising, and
founder of the renowned Ogilvy & Mather advertising agency
First, let me back up a bit.
Earlier on, I mentioned that I modeled the title of this article
after a highly successful ad headline? Do you know which headline
it was?
The ad headline was...
... Why Some People Almost Always Make Money in the Stock
Market
It was the extremely profitable headline for a famous stock
brokerage.
Now, why do you think I would model this particular headline when
my business has nothing to do with selling stocks? Because the
headline was built on an immortal marketing principle --
particularly the curiosity appeal -- and it was responsible
for generating millions of dollars of business for the advertiser.
I figured that the same immortal principle adapted to the title of
this article would work just as well as it did for selling
stocks. The title I came up with was:
Why Some People's Ads Almost Always
Make Money.
The fact that you're reading this article right now is
positive proof that the stock broker's headline can be
successfully applied to ads of unrelated products. So why is this
exciting?
Because there are literally hundreds of proven money-making
headlines that you can use in your own ads to quite
literally make you a fortune.
Now hang on to your hat, because here's where it gets even better.
World's Best
Headlines -- Customized for Your Use at No Cost
What if I told you that you won't even have to lift a finger
to modify winning headlines to suit your product because
all the headlines you'll ever need have already been written
for you by one of the world's master copywriters -- at
no cost to you?
How is that possible, you ask? I'll tell you how in a moment.
I'm sure you've heard of my friend, David Garfinkel, the author of
Killer Copy Tactics, and one of the world's most
sought-after copywriting consultants. Recently, David sent me a
manuscript of his newest book,
Advertising Headlines That Make You Rich. The first time
I read it, I was astounded.
You see, I had been agonizing for days trying to create a
compelling headline
for a new product. I was becoming increasingly frustrated that I
wasn't coming up with a winner. Right around then, David sent me
the manuscript of his book.
As I skimmed through the book, I quickly realized that David had
done something unprecedented.
David had taken the most immortal ads in existence -- the
ones with proven money-making headlines -- and written
adaptations of those headlines,
customized for every conceivable business or product.
Well, within 5 minutes of reading the book, I found it.
There it was staring me in the face!
The perfect headline I had searched my brain to write.
I was ecstatic. My headline had already been written for
me.
It was customized for my product, and because it was modeled after one of
the world's most profitable ads, I felt confident that the
headline would prove to be just as successful. Quite frankly, I
couldn't have come up with a better headline if I spent the next 5
days searching.
And here's one more incredible thing:
When I found my customized headline in David's book, something
amazing happened. Because the copywriting angle had
already been established
by the readymade headline, I knew exactly where I was going -- so
the rest
of the copy was a breeze to write. In fact, it seemed to
write itself.
Because the headline had surfaced, "fleshing out" the body copy
became infinitely easier.
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